MQ Incubator Lunch & Learn | The Space Between Fear and Flow: How pressure shapes the way founders think, speak and sell

Learn a framework to shape clearer founder messaging by understanding what your audience actually cares about, with practical exercises you'll use immediately.

Elroy Powell brings an unconventional background to founder communication: he's worked on a UK number-one record, Star Wars: The Force Awakens, and video game narrative design. This workshop cuts through the noise by teaching you how pressure distorts your messaging, then gives you a practical framework to step back and speak to what your audience actually needs rather than what you think you should say. You'll work through exercises that apply directly to your pitch or positioning, learning to find clarity in the space between reaction and response. It's a lunch session designed for founders who recognize their messaging has gotten muddled somewhere between feature-focused and audience-focused, and want a concrete way to fix it.