Founders Unfiltered: In conversation with TradeLedger

Hear the real story behind building TradeLedger and selling to United Fintech, the pressure calls and bets that shaped the outcome.

Martin McCann founded TradeLedger on a market shift others missed, partnered with Microsoft to reshape business lending, and sold to United Fintech in November 2025. In this fireside chat, he walks through the real decisions behind that exit, the pressure points that shaped the outcome, and what actually happened beyond the headlines. McCann draws on two decades building and backing tech globally, so this isn't polished founder mythology. Jacqui Duncan facilitates the conversation, followed by time for your own questions. Founders Unfiltered is Stone & Chalk's series focused on authentic learning and connection, designed for founders and operators building in tech.