Executive to Entrepreneur: Business Masterclass Dinner

Learn how to turn events into structured growth tools with a framework for building authority and converting attendees into actual revenue.

Roy Kwan is hosting a working dinner where you'll learn a repeatable framework for using events as revenue engines rather than one-off marketing activities. Eyob Yesus, who's organized over 330 events, will walk you through how to choose the right formats, execute them consistently, and convert attendee relationships into actual business outcomes. The focus is on what happens after the event ends, not just filling seats. You'll leave with a clear playbook for structuring your own event strategy and measuring ROI beyond attendance numbers. Expect a practical session with other founders and business leaders who are thinking seriously about scaling through community and authority building.