Driving Growth in AI Era Luncheon | Sydney

Senior executives gather for a roundtable discussion on how artificial intelligence agents are transforming commerce and reshaping customer relationships, with focus on protecting brand visibility, margins, and control as shopping shifts from search-based to conversation-based interactions. Participants explore the infrastructure, partnerships, and capabilities organizations need to build to remain competitive and maintain direct customer relationships as AI increasingly mediates purchasing decisions. The discussion addresses key vulnerabilities brands face from disintermediation, the evolution of pricing power and customer ownership, and strategies for staying trusted and transactable in AI-driven commerce environments.