Create your Lore

Panel where brand builders share how they found their voice and made people care, honest lessons on storytelling that actually works.

Four brand builders with serious track records across tech, retail, and creative industries walk through how they actually found their voice and built followings that stuck. Jessy Wu brings VC and publishing experience, Holly Chapman scaled Papier into the US market, and the hosts Remi and Kelsey have grown consumer brands from scratch across APAC and design. Expect honest talk about what didn't work alongside what did, the kind of practical friction that rarely makes it into polished case studies. You'll have space to ask your own questions, then continue the conversation over a drink with the panelists and other founders, creatives, and people building something.