Build Your Brand: From Idea to Identity

You'll work through the practical fundamentals of brand building with a focus on what actually sticks. The session covers defining your brand voice, designing a functional logo, and selecting colours and fonts that work together as a system, then walks you through applying those choices consistently across your materials. This is particularly useful if you're early stage and don't yet have a visual identity, or if you've been cobbling together designs without a coherent strategy. You'll leave with a clear visual direction you can hand to a designer or implement yourself, rather than abstract principles about what branding "means.